Niche Works

Small business tools, sessions, and ideas to help you work smarter.

Simple prompts and focused sessions that cut waste, bring clarity, and create momentum.

What is Niche Works?

Running a small business can feel busy but not always productive. Niche Works gives you ways to step back, reset, and move forward with more focus.

From one-off sessions to simple tools, everything is designed to make business feel lighter and work better.

What’s Coming First

Two offerings are launching soon:

Niche Prompt Deck (digital release)

A curated deck of practical prompts for small business owners. Enough variety to keep you going week after week, without fluff or filler. Each card gives you either clarity (a moment to pause and think sharper) or momentum (a nudge to act and move forward).

Use it once a week, or pull a card when you feel stuck.

  • Clarity cards: step back, reflect, zoom out.

  • Momentum cards: quick actions to create progress right now.

Niche Works Session

A focused 60-minute working session for small service businesses. Clarity, quick wins, and a plan you can act on right away.

  • One-off session, no upsell, no tiers

  • Pre-session form so we dive straight in

  • Written summary + short video recap afterwards.

  • No pressure promise. This is a complete, standalone service. If you’d like to come back later, monthly, quarterly, or once a year you can. One session is valuable on its own.

About Craig

I am a business operator, not a coach.

I’m Craig Baylis. For 14 years I’ve run Coastal Strata, one of NSW’s leading strata reporting businesses.

I also co-founded and exited a strata management business, and I founded and built Niche Cowork from project managing the demo and fit-out, to branding, signage, and everything you see and interact with today.

What I enjoy most is lean thinking and building businesses that run smoothly. I focus on:

  • Removing waste in time and money

  • Designing simple, efficient operations

  • Creating consistent client experiences (mapping every touchpoint from signage to systems)

  • Using tech and automation to save effort

  • Building workflows that scale without stress

I’ve lived the ups and downs of growing, hiring, selling, and streamlining.

My strength is spotting where things can be made easier, clearer, and more effective.

Launching Soon

Niche Works is launching soon. Sign up and choose what you’re interested in.